Growth Hacking Barcelona
Connect through Growth Hacking meetups in Barcelona
Tech Breakfast for Marketing Leaders: AI Growth & User Journey
Fri, Jun 5, 7:30 AM**Tech Breakfast for Marketing Leaders: AI & User Journey: Unlocking Pipeline Growth** ### IMPORTANT. YOU MUST APPLY FOR THIS EVENT VIA [THIS FORM](https://kunoichigrowth.com/free-tech-marketing-leaders-breakfast/) Join a curated breakfast for senior marketing leaders exploring how AI is reshaping the user journey and what that means for pipeline growth. This session is designed for busy CMOs, VPs of Marketing, and Heads of Marketing who need practical, high-impact insight without the fluff. In just two hours, you’ll get a sharp view of how leading teams are applying AI across the funnel to improve conversion, increase efficiency, and drive measurable pipeline impact. **Why join** For time-strapped marketing leaders, this is a high-value, low-commitment session built to deliver immediate relevance. You’ll leave with: * Practical AI use cases you can apply immediately across the user journey * Clear ideas to improve conversion, pipeline velocity, and marketing efficiency * Insight into where AI is driving measurable ROI for modern marketing teams * Peer perspectives from senior marketing leaders solving similar growth challenges * A sharper view of what to prioritise next — without spending weeks testing it yourself We’ll cover: * How AI is changing buyer behaviour and expectations * Using AI to optimise the user journey from awareness to conversion * Smarter segmentation, personalisation, and lead qualification * Aligning marketing, product, and sales around AI-driven pipeline growth * Real-world use cases, lessons learned, and what’s next Come for breakfast, leave with practical insight, stronger peer connections, and actionable strategies to drive smarter pipeline growth. ## **Who This Is For** * Marketing Managers * CMOs * VP Marketing * Founders * Demand Generation teams * Growth Marketers in B2B tech who want actionable insights and need to future-proof their acquisition strategy It’s a space for honest conversation and a chance to connect with other marketing professionals. ## **How to Join** This is a screened, invite-only event to ensure exclusivity and value. Apply now to secure your free spot. Important Note: For security purposes, all attendees must present a valid ID to access the Barcelona Stock Exchange building. ### IMPORTANT. YOU MUST APPLY FOR THIS EVENT VIA [THIS FORM](https://kunoichigrowth.com/free-tech-marketing-leaders-breakfast/) Any questions? Send them to [sophie@kunoichigrowth.com](http://mailto:sophie@kunoichigrowth.com/)
Weekly Backgammon Games
Wed, Jun 10, 3:00 PMCome join our weekly Barcelona Backgammon game! We have already around 10 players confirmed! If you have a board, bring it If you do not have one - don't worry! Players of all levels are welcome to join Come to the Viena Café in Diagonal 405, you will find us at the very back
🎯 Workshop BusinessUp™: Desarrolla con Éxito tu Negocio desde 0
Sat, Jun 13, 5:30 PM🎯 **Workshop BusinessUp™: Desarrolla con Éxito tu Negocio desde 0** *Crea tu propio negocio basado en marca personal y descubre todos los pasos necesarios para ejecutarlo de forma exitosa.* Descubre el camino completo para convertir una idea en un negocio sólido y escalable. En este workshop, exploraremos las fases esenciales del proceso emprendedor: desde la claridad de **propósito** y el diseño del **modelo de negocio**, hasta la ***ejecución estratégica***, el ***posicionamiento*** y la ***gestión eficaz*** del crecimiento. Todo ello basándonos en potenciar tu **marca personal** y el apalancamiento de las **redes sociales**. Analizaremos los errores más comunes que bloquean el avance de emprendedores y cómo superarlos con ***mentalidad***, **planificación** y **acción** coherente. Una sesión pensada para profesionales, emprendedores y creativos que desean construir un proyecto con *propósito*, *rentabilidad* y *visión* de largo plazo. Vivimos en un ***momento único*** ***de la historia*** para emprender y crear valor en el mundo a través de negocios personales. La tecnología IA y el nuevo ecosistema económico que se está creando para los próximos años abren un ***escenario lleno de oportunidades*** para personas que quieran aprovecharlo sin necesidad de dedicar excesivos recursos y tiempo. **¿Qué obtendrás?** * Conocimiento estratégico y profesional para la **creación de tu propio negocio** * Cómo desarrollar tu **Business Plan, Marca Personal** y validar tu idea * Una **Metodología** para la creación de empresas con éxito * Claves del **Entrenamiento Mental** orientado a objetivos * Acceso a nuestra **comunidad** privada **¿A quién va dirigido?** * **Emprendedores** que desean lanzar o escalar su propio negocio con una estrategia clara y sostenible. * **Profesionales independientes** que quieren transformar su conocimiento en una oferta de valor rentable. * **Personas en transición profesional** que buscan claridad y estructura para iniciar un nuevo proyecto con propósito. * **Coaches, formadores y consultores** que desean profesionalizar su actividad y alcanzar más impacto. * **Creativos y visionarios** que tienen ideas potentes pero necesitan herramientas prácticas para llevarlas a la acción. **Formato:** * 100% **presencial** * *Masterclass* + espacio para preguntas * Teoría, Ejercicios + **plantilla** Business Plan * **Networking** final con los asistentes y organizadores **Ponente:** Linkedin: [https://www.linkedin.com/in/aalonsoas/](https://www.linkedin.com/in/aalonsoas/) 📍 **Lugar:** Barcelona C/Carrer de Caballero 76 1-3. Sala de formación con pantalla y mesas de trabajo . 👥 **Plazas limitadas** 🎟️ **50€ + IVA** Nota: Meetup es solo uno de los canales de promoción, la lista de asistentes real se gestiona a través de nuestra website [www.powermind.es/programas](http://www.powermind.es/programas)
Scaling advanced AI for real-world product discovery and categorization
Thu, Jun 11, 4:30 PM\-\-\-\-\-\-\-PLEASE REGISTER ONLY THROUGH [THIS LINK](https://event.meetmaps.com/DS26/en/registration)\-\-\-\-\-\-\-\- **Join us for another Tech Talk at Glovo HQ 🚀** We’re opening the doors of Yellow Park for the **Data Science Tech Meetup on Thursday, June 11th**, to explore how to scale advanced AI for real-world product discovery and categorization. Glovo’s team and Anna Sánchez from Wallapop will join the conversation to share their experiences building AI solutions at scale for product discovery and categorization * **Deploying LLMs at Scale at Delivery Hero:** Our very own team **[Aleix López](https://www.linkedin.com/in/aleixlopezpascual/)** and **[Pablo Medin](https://www.linkedin.com/in/pablojmed/)**[a](https://www.linkedin.com/in/pablojmed/) will share what they've learned deploying LLMs in production at Delivery Hero for food categorization across millions of products and multiple markets. Rather than focusing on the model itself, we'll dive into the parts that don't usually make it into papers or blog posts: hard-won takeaways on evaluation, cost optimization, and stakeholder management. * **The Path to Semantic Search at Wallapop: [Anna Sánchez Espunyes](https://www.linkedin.com/in/anna-s%C3%A1nchez-espunyes/)**[ ](https://www.linkedin.com/in/anna-s%C3%A1nchez-espunyes/)from Wallapop will talk about how the company moved beyond rigid keyword matching. She’ll break down how they use embeddings to understand what users actually mean when typing vague or misspelled queries into a constantly changing inventory of 100M listings. **🎤 AGENDA:** * 18:30 – 19:00 \| Deploying LLMs at Scale at Delivery Hero \(Aleix López & Pablo Medina\) \+ 10 min Q&A * 19:00 – 19:30 \| Path to Semantic Search at Wallapop \(Anna Sánchez Espunyes\) \+ 10 min Q&A * 19:30 – 20:30 \| Drinks & Food **⏰ WHEN:** Thursday\, June 11th\, 2026 \| 18:30 to 20:30 **📍 WHERE:** Glovo HQ - Llull 108, 08005 Barcelona
⚡️ Security Lighting Talks + Networking
Tue, Jun 9, 4:30 PMJoin us for a high-paced evening of Security Lightning Talks! We are bringing together three industry experts who will break down real-world threats, practical strategies, and actionable takeaways in rapid-fire 20-minute sessions. Whether you are an architect, a CISO, or an operations lead, come learn how to tackle today's most pressing security challenges. 🎙️ The Lineup: 1️⃣ SecFinOps: Mastering the Security Budget By [Andrew Wurster](https://www.linkedin.com/in/awurster-sec) (Head of Security at Urban Sports) Dive into the emerging movement of "SecFinOps." We’ll decode vendor pricing tactics, benchmark security spending against overall company budgets, and outline the essential skills needed to manage financial data and maximize your security investments. 2️⃣ Your Domain Is Talking. I'm paying attention ;) By [Xavier Marrugat](https://www.linkedin.com/in/xaviermarrugat) (Information Security Architect) What is your web domain secretly broadcasting? From a single domain, attackers can extract highly valuable intel: emails, documents, subdomains, and even fragments of internal infrastructure. See the real risks of this exposure, how tattackers chain these findings, and what you must do to stop them. 3️⃣ Deepfakes & Spoofing: When SMS and Voice Cannot Be Trusted By [Xavier Álvarez Delgado](https://www.linkedin.com/in/xavi-al) (Director de Operaciones at Merabytes) Today, threat actors can send calls and SMS from any number, with any text and voice, seamlessly impersonating bank clients and providers. We’ll cover critical defenses, including why you should adopt RCS, how to implement rotating voice security keys, and the importance of real-world deepfake simulations. 🤝 Organized by Barcelona CyberSec 📍 Where: N26 office 🎟️ Entry: Free (Registration mandatory to enter) 🕒 Agenda (⚠️ Heads up: We start strictly on time!): * 6:30 PM → Check‑in, Welcome & Early Networking * 7:00 PM - 7:20 PM → SecFinOps (with Andrew) * 7:20 PM - 7:40 PM → Your Domain Is Talking (with Xavier Marrugat) * 7:40 PM - 8:00 PM → Deepfakes & Spoofing (with Xavi A.) * 8:00 PM onwards → Networking & Drinks 🍻 See you there! [https://barcelonacybersec.com](https://barcelonacybersec.com)
![Barcelona Entrepreneurs • WORKSHOP [31st Edition]](https://secure-content.meetupstatic.com/images/classic-events/534461545/600x338.webp?w=3840)
Barcelona Entrepreneurs • WORKSHOP [31st Edition]
Fri, Jun 5, 5:30 PMHey. Next week's workshop topic is: **Beyond Strategy: Why your effort has a ceiling** You're capable. You work hard. And yet you're not where you know you should be. At a certain level, more effort or a new marketing strategy won't move the needle. Your results grow or stall to the level of the identity running the business. This is a live, interactive workshop. You'll see exactly where your self-image may be setting the ceiling — and what it takes to break through it. **You'll leave with:** **•** Clarity on 2 factors driving your results • Concrete first step you can act on that day If your results don't match what you're capable of — this one's for you. **⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯** **About Marek Urban** Mental Performance Coach • Former pro athlete → corporate leader → entrepreneur • 200+ private clients • 10+ countries • 150+ Workshops **After Workshop** We'll continue with our regular networking meetup structure. \-\-\-\-\-\-\-\-\- **LOCATION:** Near Plaza Catalunya (5 mins walk) **NO LIMIT:** You're welcome to bring friends **PRICE:** €7 includes a drink \-\-\-\-\-\-\-\-\- *\*\*paid at the entrance, you can redeem at the bar.* Our goal is to create a community of fellow entrepreneurs where: * we can discuss new ideas * be inspired * do business together * and support each other. If you are building something or thinking about it, you are more than welcome to participate. Doesn't matter if it's a side project, a business, a startup, an e-commerce, etc. Join our Community for more interactions with the members: **WhatsApp:** [https://chat.whatsapp.com/J2V5hTCakTFA8BdNHKg05L](https://chat.whatsapp.com/J2V5hTCakTFA8BdNHKg05L) Come and say hi! **—--** **Are you a freelancer / service provider?** Apply to become visible in our community’ directory: → [https://becgr.pro/for-providers](https://becgr.pro/for-providers) **🚀 Building a startup?** Get visibility & fast feedback on your project → [https://chat.whatsapp.com/GCuP7InfW1xKaa7ooynpZP](https://chat.whatsapp.com/GCuP7InfW1xKaa7ooynpZP)
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