Brand Strategy Melbourne
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GTM Mastery: A One-Day Strategy Session in Melbourne
Fri, Oct 9, 2:00 PM**Master Go-to-Market Strategy for Successful Product Launches** Master Go-to-Market Strategy in 1 day. Learn product positioning, pricing, sales alignment, demand generation, and launch planning to drive successful product launches. **Ready to secure your spot? ๐ฏ Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43) **Program Details** **Duration:** 1 Full Day (8 Hours) **Delivery Mode:** Classroom / Inhouse **Language:** English **Credits:** 8 PDUs / Training Hours **Certification:** Course Completion Certificate **Refreshments:** Lunch, Snacks, and beverages will be provided during the session **Every Successful Launch Has a Day One. This Could Be Yours.** **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** **The Problem Wasn't the Product** The product was ready. The team had spent months building it. But the launch fell flat, sales didn't know how to position it, marketing was targeting the wrong audience, and by the time anyone noticed, the momentum was already gone. That's not a product problem. It's a go-to-market problem, and it happens far more often than most teams realize. **The Moment a Launch Actually Comes Together** Picture this: a product manager walks into a launch planning meeting with a clear customer segment, a sharp value proposition, and sales and marketing already aligned on messaging. Instead of scrambling after launch day, the team is executing a plan they built together. That's not luck. That's a process, and it's exactly what this one-day workshop is built to teach. **How the Day Unfolds** * **Module 1: Introduction to Go-To-Market Strategy** โ They learn what a GTM strategy actually is, why it matters, and how to get cross-functional stakeholders coordinated from day one. * **Module 2: Understanding the Target Market** โ A case study pushes them to segment customers properly, using research tools to uncover real pain points and jobs to be done. * **Module 3: Crafting Unique Value Proposition** โ Through a role-play, they sharpen product positioning into messaging and an elevator pitch that actually lands. * **Module 4: Product and Pricing Strategy** โ A group activity has them testing pricing models against competitive scenarios, until the numbers align with real product-market fit. * **Module 5: Sales Enablement & Channel Strategy** โ Scenario planning walks them through direct versus indirect channels, aligning sales messaging, and handling objections before they arise. * **Module 6: Marketing and Demand Generation** โ They build awareness and conversion strategies, mapping out a real launch playbook for the marketing team to execute. * **Module 7: Operational Readiness** โ A team activity surfaces the internal training, governance, and logistics needed so the whole organization is aligned before launch day. * **Module 8: Measuring Success & KPIs** โ An exercise has them setting real business objectives and building the dashboards to track whether the launch is actually working. * **Module 9: Real-World Application & Case Studies** โ By the end of the day, they aren't just theorizing, they're applying GTM frameworks directly to their own product, learning from real launches that succeeded and failed. **What Changes By the End** **Attendees leave able to:** * Understand core GTM frameworks and tools for product success * Identify target markets and define compelling value propositions * Develop pricing strategies that align with customer needs * Coordinate sales, marketing, and product for unified execution * Plan, launch, and evaluate GTM strategies using measurable KPIs **Who Finds Themselves Here** * Product managers * Marketing professionals * Sales leaders * Business development managers * Startup founders and entrepreneurs **Real Practice, Not Passive Listening** Every attendee works through case studies, role-play, and scenario planning, live, in the room. The scenario above isn't hypothetical, it reflects exactly what happens when teams launch without a coordinated plan, and how this workshop prepares them to launch with one. **ยฉ2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Bring This to Your Organization** Picture an entire product and marketing team walking into their next launch already aligned, on positioning, pricing, and messaging, before day one. This workshop is available as a customized in-house session, on-site or virtual, with group pricing for organizations ready to build that capability together. **๐ง Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** **FAQs** **1\. Do I need prior leadership experience to attend this workshop?** No, this workshop works for both newly promoted leaders and experienced professionals looking to sharpen their skills. **2\. Is this only for doctors and nurses?** Not at all, it's built for anyone in a healthcare setting, including administrators, support staff, and students entering the field. **3\. Will I actually practice real scenarios\, or is this mostly lecture\-based?** You'll work through role-play, case studies, and simulation throughout the day, not passive listening. **4\. What if I struggle with speaking up during handovers or escalations?** Module 2 is built exactly for this, covering structured communication using SBAR to close common communication gaps. **5\. Does the workshop help with managing conflict\, not just clinical decisions?** Yes, Module 6 addresses workplace challenges directly, including conflict, stress, and burnout, alongside Module 3's focus on team dynamics. **6\. Is this relevant if I'm not in a leadership role yet\, but want to be?** Yes, it's designed to help anyone transitioning into leadership roles build the foundational skills needed for that step. **7\. Does the course cover patient safety\, or just team leadership?** Yes, Module 5 covers the direct link between leadership and patient safety outcomes, including quality practices and reporting culture. **8\. What if clinical governance and decision\-making frameworks feel unfamiliar to me?** Module 4 walks you through safe decision frameworks and governance basics using a real case study. **9\. Can this workshop be customized for our hospital or department specifically?** Yes, group sessions can be tailored to your organization and delivered on-site or virtually, with group pricing available. **10\. What do I actually walk away with at the end of the day?** A practical framework across all seven leadership areas, real practice through role-play and simulation, and a personal leadership growth plan, plus a Course Completion Certificate. **11\. What is the refund policy?** You are eligible to request a refund up to 7 days before the event.
GTM Mastery: A One-Day Strategy Session in Melbourne
Tue, Sep 29, 2:00 PM**Master Go-to-Market Strategy for Successful Product Launches** Master Go-to-Market Strategy in 1 day. Learn product positioning, pricing, sales alignment, demand generation, and launch planning to drive successful product launches. **Ready to secure your spot? ๐ฏ Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43) **Program Details** **Duration:** 1 Full Day (8 Hours) **Delivery Mode:** Classroom / Inhouse **Language:** English **Credits:** 8 PDUs / Training Hours **Certification:** Course Completion Certificate **Refreshments:** Lunch, Snacks, and beverages will be provided during the session **Every Successful Launch Has a Day One. This Could Be Yours.** **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** **The Problem Wasn't the Product** The product was ready. The team had spent months building it. But the launch fell flat, sales didn't know how to position it, marketing was targeting the wrong audience, and by the time anyone noticed, the momentum was already gone. That's not a product problem. It's a go-to-market problem, and it happens far more often than most teams realize. **The Moment a Launch Actually Comes Together** Picture this: a product manager walks into a launch planning meeting with a clear customer segment, a sharp value proposition, and sales and marketing already aligned on messaging. Instead of scrambling after launch day, the team is executing a plan they built together. That's not luck. That's a process, and it's exactly what this one-day workshop is built to teach. **How the Day Unfolds** * **Module 1: Introduction to Go-To-Market Strategy** โ They learn what a GTM strategy actually is, why it matters, and how to get cross-functional stakeholders coordinated from day one. * **Module 2: Understanding the Target Market** โ A case study pushes them to segment customers properly, using research tools to uncover real pain points and jobs to be done. * **Module 3: Crafting Unique Value Proposition** โ Through a role-play, they sharpen product positioning into messaging and an elevator pitch that actually lands. * **Module 4: Product and Pricing Strategy** โ A group activity has them testing pricing models against competitive scenarios, until the numbers align with real product-market fit. * **Module 5: Sales Enablement & Channel Strategy** โ Scenario planning walks them through direct versus indirect channels, aligning sales messaging, and handling objections before they arise. * **Module 6: Marketing and Demand Generation** โ They build awareness and conversion strategies, mapping out a real launch playbook for the marketing team to execute. * **Module 7: Operational Readiness** โ A team activity surfaces the internal training, governance, and logistics needed so the whole organization is aligned before launch day. * **Module 8: Measuring Success & KPIs** โ An exercise has them setting real business objectives and building the dashboards to track whether the launch is actually working. * **Module 9: Real-World Application & Case Studies** โ By the end of the day, they aren't just theorizing, they're applying GTM frameworks directly to their own product, learning from real launches that succeeded and failed. **What Changes By the End** **Attendees leave able to:** * Understand core GTM frameworks and tools for product success * Identify target markets and define compelling value propositions * Develop pricing strategies that align with customer needs * Coordinate sales, marketing, and product for unified execution * Plan, launch, and evaluate GTM strategies using measurable KPIs **Who Finds Themselves Here** * Product managers * Marketing professionals * Sales leaders * Business development managers * Startup founders and entrepreneurs **Real Practice, Not Passive Listening** Every attendee works through case studies, role-play, and scenario planning, live, in the room. The scenario above isn't hypothetical, it reflects exactly what happens when teams launch without a coordinated plan, and how this workshop prepares them to launch with one. **ยฉ2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Bring This to Your Organization** Picture an entire product and marketing team walking into their next launch already aligned, on positioning, pricing, and messaging, before day one. This workshop is available as a customized in-house session, on-site or virtual, with group pricing for organizations ready to build that capability together. **๐ง Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** **FAQs** **1\. Do I need prior leadership experience to attend this workshop?** No, this workshop works for both newly promoted leaders and experienced professionals looking to sharpen their skills. **2\. Is this only for doctors and nurses?** Not at all, it's built for anyone in a healthcare setting, including administrators, support staff, and students entering the field. **3\. Will I actually practice real scenarios\, or is this mostly lecture\-based?** You'll work through role-play, case studies, and simulation throughout the day, not passive listening. **4\. What if I struggle with speaking up during handovers or escalations?** Module 2 is built exactly for this, covering structured communication using SBAR to close common communication gaps. **5\. Does the workshop help with managing conflict\, not just clinical decisions?** Yes, Module 6 addresses workplace challenges directly, including conflict, stress, and burnout, alongside Module 3's focus on team dynamics. **6\. Is this relevant if I'm not in a leadership role yet\, but want to be?** Yes, it's designed to help anyone transitioning into leadership roles build the foundational skills needed for that step. **7\. Does the course cover patient safety\, or just team leadership?** Yes, Module 5 covers the direct link between leadership and patient safety outcomes, including quality practices and reporting culture. **8\. What if clinical governance and decision\-making frameworks feel unfamiliar to me?** Module 4 walks you through safe decision frameworks and governance basics using a real case study. **9\. Can this workshop be customized for our hospital or department specifically?** Yes, group sessions can be tailored to your organization and delivered on-site or virtually, with group pricing available. **10\. What do I actually walk away with at the end of the day?** A practical framework across all seven leadership areas, real practice through role-play and simulation, and a personal leadership growth plan, plus a Course Completion Certificate. **11\. What is the refund policy?** You are eligible to request a refund up to 7 days before the event.
Media Strategy for Digital Marketers: 1 Day Training in Melbourne
Wed, Sep 30, 2:00 PM**Summary** Build practical coaching skills to empower employees, improve performance, handle difficult conversations, and create a culture of trust, growth, and accountability. **Ready to secure your spot? ๐ฏ Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43) **About This Course** * **Duration:** 1 Full Day (8 Hours) * **Delivery Mode:** Classroom (In-Person) * **Language:** English * **Credits:** 8 PDUs / Training Hours * **Certification:** Course Completion Certificate * **Refreshments:** Lunch, snacks, beverages included **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** *** **Course Overview:** The **Media Planning for Digital Marketing** course is designed to help you create **effective, budget-efficient, and data-driven media strategies** for advertising across todayโs top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI. ### **Learning Objectives:** By the end of this course, **you will**: * Understand the full media planning lifecycle for digital campaigns * Identify and analyze target audience segments * Allocate budgets effectively across platforms and campaigns * Shape media strategies based on goals and KPIs * Create a structured digital media plan aligned with business outcomes * Optimize ongoing ad campaigns for better performance and ROI *** **Target Audience:** Marketing strategists, media planners, advertisers, and business owners. *** **Why is it the Right Fit for You?** This course gives you the keys to building impactful digital ad campaigns, through a blend of strategy and data-driven decision-making. It demystifies cross-platform planning across popular channels like Google, Meta, and LinkedIn, ensuring you're up to date with current industry trends. Youโll learn techniques for smarter budget allocation and optimization that deliver tangible business results. Our expert trainers guide you through practical examples and frameworks so you leave ready to craft high-performing media plans of your own. **ยฉ2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Looking to enhance your team's digital media planning skills?** We offer **customizable in-house training** designed to fit your organization's industry, campaign goals, or media budget. Want to equip your team with strategic thinking to boost campaign ROI? Let us create a tailor-made learning experience aligned with your business needs.**๐ง Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** ## **Agenda:** **Module 1: Introduction to Digital Media Planning** * What is media planning? * Traditional vs digital media * Key components of a media plan * *Activity* **Module 2: Audience Research & Targeting** * Defining your target audience * Using tools for digital audience insights * Segmenting by demography, interest, and behavior * *Activity* **Module 3: Setting Campaign Goals & KPIs** * Aligning media plans with business objectives * Different campaign types and their goals * Selecting and tracking key performance indicators (KPIs) * *Case Study* **Module 4: Budgeting & Media Mix Allocation** * Allocating budgets across platforms * Working with CPM, CPC, CPA models * Balancing short-term vs long-term campaigns * *Activity* **Module 5: Platform Selection Strategies** * Choosing Google Ads, Meta Ads, LinkedIn, and more * Pros and cons of each platform * Creating cross-platform strategies * *Activity* **Module 6: Creative & Messaging Integration** * Matching creatives with target segments * Best practices for visuals and copy * A/B testing for messaging optimization * *Activity* **Module 7: Campaign Execution & Optimization** * Setting up campaigns and tracking * Real-time optimization techniques * Using data for performance improvements * *Case Study* **Module 8: Creating a Media Plan** * Building a comprehensive digital media plan * Presenting and defending your strategy * Review and feedback * *Activity* *** **FAQs** 1. **Do I need prior media planning experience?** Not necessarily. This course covers both beginner and intermediate concepts. 2. **Does this course cover social media advertising?** Yes, platforms like Facebook, Instagram, LinkedIn, and Google Ads are covered. 3. **Will I learn to build actual media plans?** Yes, you will develop and present a detailed media plan as part of the course. 4. **Is this course suitable for agencies?** Absolutely, itโs ideal for agency teams looking to sharpen media strategy skills. 5. **Does this course include hands-on exercises?** Yes, through case studies and real-world activity sessions. 6. **What tools or software are used in this training?** Platform dashboards and planning frameworks are demonstrated. 7. **Can this course help with client reporting?** Yes, we cover determining and tracking KPIs for client presentations. 8. **Is this relevant for small business owners?** Yes, it helps optimize ad budgets and improve campaign returns even on a smaller scale. 9. **Can we request a customized company session?** Yes, the agenda and examples can be adapted per your industry or team. 10. **What is the refund policy?** You are eligible to request a refund up to 7 days before the event. ***
AUSTRALIA ร CHINA BUSINESS MATCHING & NETWORKING MELBOURNE ยท 10 SEPTEMBER 2026
Thu, Sep 10, 4:00 AM**Join us for a special AustraliaโChina Business Matching & Networking event in Melbourne, bringing together approximately 30 business and trade representatives from Chongqing, China, with Australian businesses interested in new trade and partnership opportunities.** **The Chongqing delegation includes representatives from government and trade organisations, as well as companies across a range of consumer goods sectors, including household products, home appliances, consumer electronics, gifts and stationery, food products, gardening supplies and hardware.** **This event is designed to create practical B2B connections between Australian and Chinese businesses.** **Who should attend?** **โข Importers and exporters** **โข Distributors and wholesalers** **โข Retailers and supermarket procurement professionals** **โข E-commerce businesses** **โข Brand agents and representatives** **โข Supply chain and logistics businesses** **โข Business owners and entrepreneurs interested in ChinaโAustralia trade** **โข Industry associations and trade organisations** **What to expect:** **โข Introduction to Chongqingโs consumer goods industry** **โข Insights into the Australian and Chinese consumer markets** **โข Business presentations from selected companies** **โข One-on-one business matching opportunities** **โข Networking with around 30 visiting Chinese business and trade representatives** **โข Opportunities to explore sourcing, distribution, import/export and potential long-term partnerships** **This is a valuable opportunity for Australian businesses looking to develop new connections with Chinese companies and explore opportunities in the ChinaโAustralia consumer goods market.** **๐ Thursday, 10 September 2026** **๐ Melbourne** **๐ค Approximately 60 participants** **Places for local business participants are limited. RSVP to express your interest in attending.**
Journey Management: an emerging practice thatโs changing the way we lead
Thu, Sep 17, 8:00 AMItโs safe to say that by now, Journey Mapping is familiar territory for many organisations. Yet what actually happens to Journey Maps and Service Blueprints once the project or workshop ends? The hours of synthesis, the pain points, and the hard-won customer insights are often archived in hidden folders or left on walls as wallpaper, rarely referred to in daily decisions. They become static relics as the organisation moves on. Journey Management is an emerging global management practice that turns static maps into a dynamic information system that acts as the backbone of operational and strategic decision-making. But how does an organisation make the shift from static maps to an active management practice? Join MDT for this exciting panel of speakers who talk about how they are developing and scaling their Journey Management practice. **What you'll hear:** โจ **The Global State of Journey Management 2026:** Which organisations are investing in Journey Management around the world, the reasons why and a case for Strategic Service Design as a leadership capability โจ **Creating a living management information system:** The challenges associated with building a living information system, going from static to dynamic maps โจ **Scaling practices across the organisation:** What leaders are required to do to scale this practice across different teams effectively โจ **Case studies from practitioners:** Key lessons from practitioners as they formalise and scale their practice. **๐ The details:** * Date: Thursday 17th September * Host: Melbourne Design Thinking Meetup x Natural Velocity Innovation Centre * Refreshments included: Pizza and fizz! Our Speakers: **Anna Yip** *Design Leader \| Co\-Author of This is Journey Management \(the book\) and Lead Researcher of The Global State of Journey Management Study 2026* Anna is the co-author of *This is Journey Management (the book)* and lead researcher of *The Global State of Journey Management Study 2026*. Over the last 10 months, she has led a global study on how Journey Management practices have been rapidly evolving and are changing the way managers lead in complex and dynamic environments. This study is the largest global study on Journey Management to date and is the cornerstone of the upcoming book, *This is Journey Management.* Anna Lectures Strategic Customer Experience (CX) at RMIT, consults with organisations and coaches practitioners on advancing their management capabilities. In her spare time, sheโs the organiser of Journey Management Monthly Australia and co-organiser of Melbourne Design Thinkers. **David Mulholland** *Associate Director of Service Experience & Design \| University of Melbourne* David Mulholland has spent over 14 years turning complex, tangled service ecosystems into intuitive, human-centred experiences. Spanning UX, CX, and Service Design, his career is built on bridging the gap between lofty strategic visions and the reality of how things actually work on the ground. As the Associate Director of Service Experience & Design within the Enterprise Services Group (ESG) at the University of Melbourne. He heads a multidisciplinary team of User Research & Insights, Service, Digital, and AI Experience Designers. Together, they don't just design screens; they architect end-to-end service blueprints that connect the student experience, improve and automate mundane staff processes, and weave apps, AI experiences, and cross-channel strategies into one cohesive university journey. By translating deep insights into scalable journey systems, David consistently drives tangible results, boosting student engagement, improving staff experience, and unlocking new operational efficiencies. When he isn't mapping complex user journeys or mentoring his team, he brings that same methodical creativity to his downtime, exploring agentic AI tools and vibe coding to bring his own digital side-projects to life. **Keirice Farley** *Customer Experience Design Chapter Lead / 7/11* Keirice Farley is a creative problem solver, design and customer experience leader working at the intersection of strategy, systems thinking, and human-centred design. She leads enterprise experience design across complex, omni-channel environments, helping organisations reduce friction, improve decision quality, and deliver sustainable value at scale. Keirice is known for translating abstract design and CX concepts into practical leadership frameworks that resonate with executives, operators, and product teams alike. Her work focuses on uncovering โexperience debtโ, the hidden cost of compromised decisions. Then helping organisations pay it down through better judgment, governance, and accountability. In her spare time, Keirice takes Korean Language classes, watches Real Housewives (for research purposes ๐), enjoys coffee shop hopping and reads books that improve her craft.
Bayside Crunchy Monday (Elsternwick)
Mon, Aug 31, 8:00 AMPlay board games with 20+ people on 5+ tables in Elsternwick. Friendly. Inclusive. Free entry, Crunchy Euro and Thematic games. Close to public transport and free parking. Exclusive use of a function room with good lighting at the Caulfield RSL. Join our group in the Aftergame App for photos, games played and updates: https://aftergame.app/groups/bayside-games-1853 **Arrive early** A few people play a short game for an hour starting at 6:00pm. Most people arrive around 6:45pm and play a 2-3 hour crunchy game. Most games are organised after a brief discussion at the venue but people also use our WhatsApp group and Aftergame to arrange games. If you come at 6:45pm we will ensure that you are included in a game. **Full bar and snacks available** The Caulfield RSL generously provide the venue free of charge. A selection of food and drinks are available for purchase at the bar. Note that only food or drink purchased at the RSL can be consumed at the venue. We look forward to seeing you!
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