Content Marketing Melbourne
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Media Strategy for Digital Marketers: 1 Day Training in Melbourne
Wed, Sep 30, 2:00 PM**Summary** Build practical coaching skills to empower employees, improve performance, handle difficult conversations, and create a culture of trust, growth, and accountability. **Ready to secure your spot? 🎯 Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43) **About This Course** * **Duration:** 1 Full Day (8 Hours) * **Delivery Mode:** Classroom (In-Person) * **Language:** English * **Credits:** 8 PDUs / Training Hours * **Certification:** Course Completion Certificate * **Refreshments:** Lunch, snacks, beverages included **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** *** **Course Overview:** The **Media Planning for Digital Marketing** course is designed to help you create **effective, budget-efficient, and data-driven media strategies** for advertising across today’s top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI. ### **Learning Objectives:** By the end of this course, **you will**: * Understand the full media planning lifecycle for digital campaigns * Identify and analyze target audience segments * Allocate budgets effectively across platforms and campaigns * Shape media strategies based on goals and KPIs * Create a structured digital media plan aligned with business outcomes * Optimize ongoing ad campaigns for better performance and ROI *** **Target Audience:** Marketing strategists, media planners, advertisers, and business owners. *** **Why is it the Right Fit for You?** This course gives you the keys to building impactful digital ad campaigns, through a blend of strategy and data-driven decision-making. It demystifies cross-platform planning across popular channels like Google, Meta, and LinkedIn, ensuring you're up to date with current industry trends. You’ll learn techniques for smarter budget allocation and optimization that deliver tangible business results. Our expert trainers guide you through practical examples and frameworks so you leave ready to craft high-performing media plans of your own. **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Looking to enhance your team's digital media planning skills?** We offer **customizable in-house training** designed to fit your organization's industry, campaign goals, or media budget. Want to equip your team with strategic thinking to boost campaign ROI? Let us create a tailor-made learning experience aligned with your business needs.**📧 Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** ## **Agenda:** **Module 1: Introduction to Digital Media Planning** * What is media planning? * Traditional vs digital media * Key components of a media plan * *Activity* **Module 2: Audience Research & Targeting** * Defining your target audience * Using tools for digital audience insights * Segmenting by demography, interest, and behavior * *Activity* **Module 3: Setting Campaign Goals & KPIs** * Aligning media plans with business objectives * Different campaign types and their goals * Selecting and tracking key performance indicators (KPIs) * *Case Study* **Module 4: Budgeting & Media Mix Allocation** * Allocating budgets across platforms * Working with CPM, CPC, CPA models * Balancing short-term vs long-term campaigns * *Activity* **Module 5: Platform Selection Strategies** * Choosing Google Ads, Meta Ads, LinkedIn, and more * Pros and cons of each platform * Creating cross-platform strategies * *Activity* **Module 6: Creative & Messaging Integration** * Matching creatives with target segments * Best practices for visuals and copy * A/B testing for messaging optimization * *Activity* **Module 7: Campaign Execution & Optimization** * Setting up campaigns and tracking * Real-time optimization techniques * Using data for performance improvements * *Case Study* **Module 8: Creating a Media Plan** * Building a comprehensive digital media plan * Presenting and defending your strategy * Review and feedback * *Activity* *** **FAQs** 1. **Do I need prior media planning experience?** Not necessarily. This course covers both beginner and intermediate concepts. 2. **Does this course cover social media advertising?** Yes, platforms like Facebook, Instagram, LinkedIn, and Google Ads are covered. 3. **Will I learn to build actual media plans?** Yes, you will develop and present a detailed media plan as part of the course. 4. **Is this course suitable for agencies?** Absolutely, it’s ideal for agency teams looking to sharpen media strategy skills. 5. **Does this course include hands-on exercises?** Yes, through case studies and real-world activity sessions. 6. **What tools or software are used in this training?** Platform dashboards and planning frameworks are demonstrated. 7. **Can this course help with client reporting?** Yes, we cover determining and tracking KPIs for client presentations. 8. **Is this relevant for small business owners?** Yes, it helps optimize ad budgets and improve campaign returns even on a smaller scale. 9. **Can we request a customized company session?** Yes, the agenda and examples can be adapted per your industry or team. 10. **What is the refund policy?** You are eligible to request a refund up to 7 days before the event. ***
📚 #InPursuit – A Book Club for Builders, Thinkers, and Doers
Sat, Sep 19, 12:30 AM📚 #InPursuit is a book club for entrepreneurs, creatives, and curious minds who know personal growth fuels business growth. **See a lot of RSPVPs and wonder how it works? We'll break up into groups of 6-8 to share our insights, then swap groups after 30-45min so you can maximise learning from everybody!** *Note: this even is not organised by or affiliated with The State Library of Victoria* **That's what #InPursuit is all about** It’s not a traditional book club, it’s a space for people who are actively designing a better life through the pursuit of business, creativity, and personal growth. This event is for anyone #InPursuit of better business, life and relationships. Instead of reading the same book, we each come prepared to share one powerful insight from something we’ve read in the past 3-months. Anything non-fiction that’s moved us forward. Whether it’s a mindset shift, a productivity system, a new philosophy, or just a truth that punched us in the gut. This is a place to unpack it together and hear what others are learning too. We’re not just here to *read*. We’re here to *integrate*. Because when we grow, our business and our lives grow too. **🔍 Why Join? You'll leave with:** * 5–10 fresh insights from books you may never have picked up * Deeper awareness of how others think, lead, and evolve * New connections with people walking a similar path toward purpose, results, and impact This isn’t a lecture. It’s a room full of people building themselves while they build the thing. **📖 How It Works** First time? No pressure to share, just come curious. We'll break up into groups of 6-8 and share our insights, then swap groups so you can maximise the learning! Returning? Bring one idea you’ve read about in the last 3-months and be ready to speak on: 1. What did you learn? 2. How did it shift your perspective about the world or yourself? 3. How has it changed the way you show up or behave? We keep it structured, but flexible. After sharing, we open up to Q&A, personal stories, challenges, and deep dives. Some of the best insights come from the conversations *after* the share. **🧠 Who This Is For** * Entrepreneurs or side-hustlers finding their footing * Business owners, and doers building toward better * Curious minds who love ideas but care more about action * People tired of shallow conversations and hungry for growth If you’re working on something—or becoming someone—this space is for you. It’s a practice ground for people who want to grow forward. We’re all #InPursuit of mastery, momentum, and the kind of success that starts from within. **Map on how to get there** We're in the Create Quarter on the ground level (back right of the Quad as you enter from Swanson St). We'll likely be on a long table together. https://www.slv.vic.gov.au/sites/default/files/SLV-EnglishMap_Jan25.pdf
Lead Smarter with AI – 1 Day Intensive Leadership Training in Melbourne
Mon, Oct 5, 2:00 PM**Overview** Learn how to use AI to boost productivity, improve decisions, and increase efficiency without technical complexity. **Ready to secure your spot? 🎯 Choose your registration fee below and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/eVq00jgyK46OgOcgCE2oE44) **About This Course** **Duration**: 1 Full Day (8 Hours) **Delivery** **Mode**: Classroom (In-Person) **Language**: English **Credits**: 8 PDUs / Training Hours **Certification**: Course Completion Certificate **Refreshments**: Lunch, Snacks, and beverages will be provided during the session **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** **Course Overview:** This 1 Day Mixed Media course introduces the creative practice of combining multiple materials and techniques into a single artwork. It focuses on experimentation, layering, texture, and visual storytelling rather than fine art theory. The course covers foundational concepts, material exploration, composition, and finishing approaches. Guided examples help translate ideas into tangible outcomes within limited time. By the end of the session, learners gain confidence in exploring mixed media creatively and purposefully. **Learning Objectives:** By the end of this course, you will: * Learn how to integrate AI tools into leadership for smarter decision-making. * Understand how to anticipate risks and challenges using predictive insights. * Gain skills to boost team productivity through automation and optimization. * Develop strategies for personalized coaching and employee growth with AI. * Build ethical, future-ready leadership practices that balance people and technology. *** **Target Audience:** This course is designed for managers, executives, project leaders, HR professionals, and business strategists who want to integrate AI tools into their leadership approach. *** **Why is it the right fit for you?** This course is ideal if you want to **future-proof your leadership skills** and stay ahead in an AI-driven workplace. With the right mix of **hands-on activities, case studies, and real-world examples**, you’ll gain the confidence to adopt AI tools while staying people-focused. Our trainers combine expertise in **leadership development and emerging technologies**, giving you a unique learning experience. You will leave with **actionable frameworks** to enhance decision-making, empower your team, and lead ethically in the AI era. **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Do you want to bring this training to your organization?** Would your team benefit from learning how to lead with AI? We provide **in-house training programs** tailored to your organization’s unique challenges and goals. From customizing modules to addressing specific AI adoption issues in your industry, our training ensures **direct impact and relevance** for your leaders. 📧 Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com) **Agenda:** **Module 1: Introduction to AI in Leadership** * What AI-augmented leadership means * Understanding the evolving role of leaders in the AI era * AI capabilities vs. human strengths * Interactive activity **Module 2: Data-Driven Decision Making** * Using AI tools to interpret patterns and trends * Leveraging predictive analytics for smarter choices * Reducing bias in leadership decisions * Real-world case study **Module 3: Enhancing Team Productivity with AI** * AI tools for workflow optimization and efficiency * Automating repetitive tasks to free leader focus * Monitoring team well-being with AI insights * Practical activity **Module 4: AI-Powered Communication and Collaboration** * Tools for real-time translation and global teamwork * AI-based feedback and sentiment analysis * Enhancing inclusivity through tech-enabled communication * Role play **Module 5: Personalized Coaching and Development** * AI for tailored employee growth plans * Tracking performance and potential with AI support * Balancing technology with human empathy * Case study **Module 6: Anticipating Challenges with AI Insights** * Risk identification and proactive problem solving * Scenario planning using AI models * Detecting hidden gaps in team performance * Group activity **Module 7: Ethical Leadership in the Age of AI** * Balancing efficiency with fairness * Protecting data privacy and employee trust * Setting ethical guidelines for AI use in teams * Role play **Module 8: Future-Ready Leadership Strategies** * Blending human intuition with AI intelligence * Designing adaptive strategies for changing industries * Building resilient, AI-enabled team cultures * Hands-on activity *** **FAQs:** **Q1: Do I need a technical background for this course?** A: No, this course is designed for leaders and focuses on using AI tools, not programming or coding. **Q2: How will AI help me as a leader?** A: AI can support decision-making, streamline work, personalize coaching, and improve team performance. **Q3: Will this course include demonstrations of AI tools?** A: Yes, practical examples and demonstrations are included to show real applications in leadership. **Q4: Is this course suitable for small business managers?** A: Absolutely. Small businesses can benefit greatly from cost-effective AI adoption. **Q5: What certificate will I receive?** A: You will get a **Course Completion Certificate** that validates your professional development. **Q6: Can I apply these strategies if my company hasn’t adopted AI yet?** A: Yes, the course also covers how to prepare your team for future AI integration. **Q7: Is AI replacing leadership?** A: No, AI enhances leadership by handling data insights, while human leaders focus on empathy, vision, and culture. **Q8: Will this help me lead hybrid or remote teams?** A: Yes, AI tools can optimize communication, collaboration, and productivity in hybrid/remote settings. **Q9: How interactive is this training?** A: The course features role plays, activities, and case studies to ensure learning is engaging and practical. **Q10: Can the course be customized for my industry?** A: Yes, we offer **customized in-house training** tailored to your specific business and sector needs. **Q11. What is the refund policy?** You are eligible to request a refund up to 7 days before the event.
🏕️Grampians Camping + Hiking
Fri, Sep 25, 1:00 AM[👉🏻 GET YOUR TICKET (CLICK HERE) 👈🏻](https://www.eventbrite.com.au/e/1995398850677?aff=oddtdtcreator) [EVENT DETAILS HERE](https://drive.google.com/file/d/1blkChDDC24lwGUHKiQ_leB3uSX7SNmAs/view)
High-Impact Event Marketing & Execution: 1 Day Session in Melbourne
Thu, Oct 15, 2:00 PM**Summary:** A practical guide to planning, promoting, and measuring events using smart digital and offline marketing strategies. *** **Ready to secure your spot? 🎯 Register now and complete your payment securely via Stripe Checkout!** **[Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43)** **About the Course:** **Duration:** 1 Full Day (8 Hours) **Delivery Mode:** Classroom (In-Person) **Language:** English **Credits:** 8 PDUs / Training Hours **Certification:** Course Completion Certificate **Refreshments:** Lunch, Snacks and beverages will be provided during the session **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** *** **Course Overview:** This 1 Day Event Marketing course provides a structured approach to planning and promoting successful events. It covers the full event marketing lifecycle, from defining objectives and audiences to promotion, on-ground execution, and post-event evaluation. The course balances digital and offline marketing techniques to maximize reach and engagement. Real-world examples help connect strategy with execution. By the end of the session, learners gain clarity on how to design event marketing plans that deliver measurable results. **Learning Objectives** • Understand the end-to-end event marketing process • Plan events aligned with marketing and business goals • Promote events using digital and offline channels • Create consistent event branding and messaging • Enhance attendee engagement and experience • Measure event success using practical metrics • Apply event insights to future marketing efforts *** **Target Audience** • Marketing and communication professionals • Event planners and coordinators • Business owners and entrepreneurs • Corporate communication teams • PR and brand professionals • Professionals involved in event execution *** **Why Choose This Course?** This course is delivered by an experienced event marketing professional with hands-on exposure to corporate, promotional, and experiential events. The focus is on practical planning and execution rather than theory-heavy concepts. Real examples help simplify complex event challenges. The 1 Day format ensures focused learning with immediate applicability. **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Want to train your entire team?** This course can be delivered as a customized in-house program aligned with your organization’s event goals and audience profile. Content can be adapted based on industry, event type, and scale. Internal event scenarios can be included for higher relevance. Flexible delivery options ensure actionable learning outcomes. **📧 Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** *** **Modules** **Module 1: Introduction to Event Marketing** • Understand the role of events in marketing strategy • Differentiate types of events and their objectives • Align events with business and brand goals • Icebreaker **Module 2: Event Planning & Audience Targeting** • Define event goals and success criteria • Identify and segment target audiences • Align event format with audience expectations • Case Study **Module 3: Event Branding & Messaging** • Create a clear event value proposition • Develop consistent event messaging • Align branding across all touchpoints • Activity **Module 4: Digital Promotion for Events** • Plan digital channels for event promotion • Understand content and timing for promotions • Drive registrations and engagement online • Role Play **Module 5: Offline & Partner Promotion Strategies** • Use offline channels to support event reach • Leverage partnerships and collaborations • Coordinate integrated promotion efforts • Simulation **Module 6: On-Ground Engagement & Experience** • Enhance attendee experience during the event • Encourage participation and interaction • Manage communication before and during the event • Case Study **Module 7: Event ROI, Insights & Continuous Improvement** • Understand how to evaluate event impact beyond attendance • Identify key insights from feedback, engagement, and outcomes • Apply learnings to improve future event marketing strategies • Activity *** **FAQs** 1. **What is event marketing?** Event marketing involves planning and promoting events to achieve brand, engagement, or business objectives. 2. **Does the course cover both digital and offline promotion?** Yes, it covers a balanced mix of digital and offline event marketing methods. 3. **Is post-event measurement included in the course?** Yes, measuring event outcomes and follow-up strategies are covered. 4. **Is this course suitable for different types of events?** Yes, concepts apply to corporate, promotional, and community events. 5. **Will this course help improve event attendance?** Yes, it focuses on targeted promotion and audience engagement strategies. 6. **s prior event experience required?** No, the course starts with fundamentals and builds gradually. 7. **Will a certificate be provided after completion?** Yes, a course completion certificate is provided. 8. **How interactive is the 1 Day session?** The session includes discussions, case studies, simulations, and activities. 9. **Can the course be customized for organizations?** Yes, in-house sessions can be tailored to organizational needs. 10. **Is this course suitable for small businesses and startups?** Yes, it provides scalable event marketing strategies. 11. **How does this course support marketing career growth?** It builds practical event marketing skills valued across industries. 12. **What is the refund policy?** You are eligible to request a refund up to 7 days before the event.
Journey Management: an emerging practice that’s changing the way we lead
Thu, Sep 17, 8:00 AMIt’s safe to say that by now, Journey Mapping is familiar territory for many organisations. Yet what actually happens to Journey Maps and Service Blueprints once the project or workshop ends? The hours of synthesis, the pain points, and the hard-won customer insights are often archived in hidden folders or left on walls as wallpaper, rarely referred to in daily decisions. They become static relics as the organisation moves on. Journey Management is an emerging global management practice that turns static maps into a dynamic information system that acts as the backbone of operational and strategic decision-making. But how does an organisation make the shift from static maps to an active management practice? Join MDT for this exciting panel of speakers who talk about how they are developing and scaling their Journey Management practice. **What you'll hear:** ✨ **The Global State of Journey Management 2026:** Which organisations are investing in Journey Management around the world, the reasons why and a case for Strategic Service Design as a leadership capability ✨ **Creating a living management information system:** The challenges associated with building a living information system, going from static to dynamic maps ✨ **Scaling practices across the organisation:** What leaders are required to do to scale this practice across different teams effectively ✨ **Case studies from practitioners:** Key lessons from practitioners as they formalise and scale their practice. **📌 The details:** * Date: Thursday 17th September * Host: Melbourne Design Thinking Meetup x Natural Velocity Innovation Centre * Refreshments included: Pizza and fizz! Our Speakers: **Anna Yip** *Design Leader \| Co\-Author of This is Journey Management \(the book\) and Lead Researcher of The Global State of Journey Management Study 2026* Anna is the co-author of *This is Journey Management (the book)* and lead researcher of *The Global State of Journey Management Study 2026*. Over the last 10 months, she has led a global study on how Journey Management practices have been rapidly evolving and are changing the way managers lead in complex and dynamic environments. This study is the largest global study on Journey Management to date and is the cornerstone of the upcoming book, *This is Journey Management.* Anna Lectures Strategic Customer Experience (CX) at RMIT, consults with organisations and coaches practitioners on advancing their management capabilities. In her spare time, she’s the organiser of Journey Management Monthly Australia and co-organiser of Melbourne Design Thinkers. **David Mulholland** *Associate Director of Service Experience & Design \| University of Melbourne* David Mulholland has spent over 14 years turning complex, tangled service ecosystems into intuitive, human-centred experiences. Spanning UX, CX, and Service Design, his career is built on bridging the gap between lofty strategic visions and the reality of how things actually work on the ground. As the Associate Director of Service Experience & Design within the Enterprise Services Group (ESG) at the University of Melbourne. He heads a multidisciplinary team of User Research & Insights, Service, Digital, and AI Experience Designers. Together, they don't just design screens; they architect end-to-end service blueprints that connect the student experience, improve and automate mundane staff processes, and weave apps, AI experiences, and cross-channel strategies into one cohesive university journey. By translating deep insights into scalable journey systems, David consistently drives tangible results, boosting student engagement, improving staff experience, and unlocking new operational efficiencies. When he isn't mapping complex user journeys or mentoring his team, he brings that same methodical creativity to his downtime, exploring agentic AI tools and vibe coding to bring his own digital side-projects to life. **Keirice Farley** *Customer Experience Design Chapter Lead / 7/11* Keirice Farley is a creative problem solver, design and customer experience leader working at the intersection of strategy, systems thinking, and human-centred design. She leads enterprise experience design across complex, omni-channel environments, helping organisations reduce friction, improve decision quality, and deliver sustainable value at scale. Keirice is known for translating abstract design and CX concepts into practical leadership frameworks that resonate with executives, operators, and product teams alike. Her work focuses on uncovering ‘experience debt’, the hidden cost of compromised decisions. Then helping organisations pay it down through better judgment, governance, and accountability. In her spare time, Keirice takes Korean Language classes, watches Real Housewives (for research purposes 😉), enjoys coffee shop hopping and reads books that improve her craft.
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