Content Marketing Melbourne
Connect in Melbourne's content marketing scene
Media Strategy for Digital Marketers: 1 Day Training in Melbourne
Wed, Sep 30, 2:00 PM**Summary** Build practical coaching skills to empower employees, improve performance, handle difficult conversations, and create a culture of trust, growth, and accountability. **Ready to secure your spot? 🎯 Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/8x2bJ1aam1YGeG4aeg2oE43) **About This Course** * **Duration:** 1 Full Day (8 Hours) * **Delivery Mode:** Classroom (In-Person) * **Language:** English * **Credits:** 8 PDUs / Training Hours * **Certification:** Course Completion Certificate * **Refreshments:** Lunch, snacks, beverages included **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](info@mangates.com) for availability and scheduling.** *** **Course Overview:** The **Media Planning for Digital Marketing** course is designed to help you create **effective, budget-efficient, and data-driven media strategies** for advertising across today’s top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI. ### **Learning Objectives:** By the end of this course, **you will**: * Understand the full media planning lifecycle for digital campaigns * Identify and analyze target audience segments * Allocate budgets effectively across platforms and campaigns * Shape media strategies based on goals and KPIs * Create a structured digital media plan aligned with business outcomes * Optimize ongoing ad campaigns for better performance and ROI *** **Target Audience:** Marketing strategists, media planners, advertisers, and business owners. *** **Why is it the Right Fit for You?** This course gives you the keys to building impactful digital ad campaigns, through a blend of strategy and data-driven decision-making. It demystifies cross-platform planning across popular channels like Google, Meta, and LinkedIn, ensuring you're up to date with current industry trends. You’ll learn techniques for smarter budget allocation and optimization that deliver tangible business results. Our expert trainers guide you through practical examples and frameworks so you leave ready to craft high-performing media plans of your own. **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Looking to enhance your team's digital media planning skills?** We offer **customizable in-house training** designed to fit your organization's industry, campaign goals, or media budget. Want to equip your team with strategic thinking to boost campaign ROI? Let us create a tailor-made learning experience aligned with your business needs.**📧 Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** ## **Agenda:** **Module 1: Introduction to Digital Media Planning** * What is media planning? * Traditional vs digital media * Key components of a media plan * *Activity* **Module 2: Audience Research & Targeting** * Defining your target audience * Using tools for digital audience insights * Segmenting by demography, interest, and behavior * *Activity* **Module 3: Setting Campaign Goals & KPIs** * Aligning media plans with business objectives * Different campaign types and their goals * Selecting and tracking key performance indicators (KPIs) * *Case Study* **Module 4: Budgeting & Media Mix Allocation** * Allocating budgets across platforms * Working with CPM, CPC, CPA models * Balancing short-term vs long-term campaigns * *Activity* **Module 5: Platform Selection Strategies** * Choosing Google Ads, Meta Ads, LinkedIn, and more * Pros and cons of each platform * Creating cross-platform strategies * *Activity* **Module 6: Creative & Messaging Integration** * Matching creatives with target segments * Best practices for visuals and copy * A/B testing for messaging optimization * *Activity* **Module 7: Campaign Execution & Optimization** * Setting up campaigns and tracking * Real-time optimization techniques * Using data for performance improvements * *Case Study* **Module 8: Creating a Media Plan** * Building a comprehensive digital media plan * Presenting and defending your strategy * Review and feedback * *Activity* *** **FAQs** 1. **Do I need prior media planning experience?** Not necessarily. This course covers both beginner and intermediate concepts. 2. **Does this course cover social media advertising?** Yes, platforms like Facebook, Instagram, LinkedIn, and Google Ads are covered. 3. **Will I learn to build actual media plans?** Yes, you will develop and present a detailed media plan as part of the course. 4. **Is this course suitable for agencies?** Absolutely, it’s ideal for agency teams looking to sharpen media strategy skills. 5. **Does this course include hands-on exercises?** Yes, through case studies and real-world activity sessions. 6. **What tools or software are used in this training?** Platform dashboards and planning frameworks are demonstrated. 7. **Can this course help with client reporting?** Yes, we cover determining and tracking KPIs for client presentations. 8. **Is this relevant for small business owners?** Yes, it helps optimize ad budgets and improve campaign returns even on a smaller scale. 9. **Can we request a customized company session?** Yes, the agenda and examples can be adapted per your industry or team. 10. **What is the refund policy?** You are eligible to request a refund up to 7 days before the event. ***
Getting Found in the Age of AI
Wed, Sep 16, 8:00 AM**Getting Found in the Age of AI with Jack Bear** How AI is rewriting the way businesses get discovered online. From traditional SEO to AI-powered search, and what it means for your brand's visibility. **Agenda:** * 6:00 pm – Pizza and networking at SSW Melbourne * 6:30 pm – Welcome & News with Eve & Adam Cogan - this will be live-streamed around the world * 6:45 pm – Getting Found in the Age of AI with Jack Bear **Speaker: Jack Bear** Jack Bear is an Australian technology founder and consultant specialising in AI infrastructure and the "answer economy." He is the founder and CEO of Norg AI, a platform building operating systems for AI agents. Connect with Jack on LinkedIn: https://www.linkedin.com/in/jack-bear-726578226/ Can't make it? Jump on the live stream: https://www.ssw.com.au/live
Tech Networking Event by Startup Valley in Melbourne
Fri, Sep 11, 8:00 AM📍 **Registration is on Luma — Meetup is not our RSVP platform.** Please register here to secure your spot: https://luma.com/uv8sdilc 🚀 **Join our event in Melbourne!** We design Pitch and Networking nights to help founders sharpen their thinking through direct, candid feedback and to give strong investors access to serious teams. **Our pitch night is complemented by a structured networking session before and after the pitch session.** ▶ **See how our pitch nights look:** https://vimeo.com/877496618 **💡 What to expect:** - **Startups pitch live and receive focused feedback** from angels and VC partners - **Structured networking session** before and after the pitches - Entrepreneurs, startup founders, and operators are joining to network, exchange ideas, and build strong connections - Active investors and venture scouts joining to discover the best startups early **🤝 Who you will meet at the event:** - Founders - Investors, VC partners, Venture Scouts - Marketers, Salespeople, Business Advisors - Industry Disruptors - AI Experts - Entrepreneurs from Europe, Asia, and the United Kingdom **💼 We Welcome New Investors:** We invite investors to our event to expand their network, get acquainted with new startups, evaluate them, share feedback, and participate in discussions with early-stage and serial founders. We offer **complimentary tickets to institutional investors, angels, and venture scouts** with a proven track record. Please [apply via Luma](https://luma.com/uv8sdilc) or send us an email so we can issue the ticket. If you'd like to **access our database of promising startups** or **provide mentorship support to our best startups**, please fill out this short [Investor Application Form](https://docs.google.com/forms/d/e/1FAIpQLSdn1s8f5_R3iaqYoJ4aU2q1IxcFXIZIQElD6cEcv8YkRQhaUA/viewform), and our team will contact you. **🎤 Want to Pitch?** A limited number of founders will have the opportunity to pitch their startup or business **to a panel of investors and experts.** 4-6 selected founders will pitch their startup, followed by a short Q&A where participants can ask questions and share feedback. Apply by filling out the [Pitch Application Form](https://forms.gle/CuscVQibyXBbi1Fv7) and sending us your pitch deck. Spots are limited, and we select founders in advance. To maintain high-quality pitches, you are required to present with a pitch deck. We will share our **pitching guide** and, if you'd like, **coach you** so you're fully prepared for pitch night. 🏆 **The best startups will be featured** across our social media and included in our **investor newsletter.** **Requirements for attendees:** - Dress code: smart casual. Bring good energy. **🎟 Join our event and secure your ticket today!** **About us:** [Startup Valley](https://startupvalley.club/) is a global event organizer hosting pitch nights in 25 cities since 2023. Since then, **we have hosted 850 events for 40,000 attendees**. Over these years, we connected countless outstanding early-stage startups to serious investors, and we are not planning to stop. We maintain strategic partnerships with VC funds in the US, Europe, and Asia to support our community. Do you have a **question, a partnership proposal, or want to clarify something**? Reach us at hello@startupvalley.club **Agenda** - 18:00–18:30 — **Registration**: Guests register, receive badges, and event programs. This is an opportunity for casual networking, making first connections, and preparing for the event. - 18:30–19:00 — **Event Kickoff & Interactive Networking**: Official welcome from the organizers with a brief overview of the event goals and schedule. Interactive networking session to connect with key contacts. - 19:00–19:50 — **Startup Pitch Session**: Startups present their projects to investors and experts. Each team has 5 minutes to pitch, covering the project’s core idea, business model, and target market. - 19:50–21:00 — **Chill & Networking**: Participants enjoy casual conversations with investors, discuss collaboration opportunities, and exchange ideas over refreshments. **FAQ** **Can I pitch?** Yes! To pitch, please purchase a Pitch Ticket and fill out the Pitch Application Form. We will contact you to discuss and approve your pitch. The pitch duration is 5 minutes. You will also have some time to answer questions from the audience. **How does the pitch go?** Selected founders present on stage to the audience and the investors in the room. You get 5 minutes to pitch your idea, business model, target market, and investment ask, followed by a short Q&A. The best startups are featured across our social media channels and in the investor newsletter. **Who will I meet?** Founders, angel investors, VC partners, venture scouts, AI experts, engineers, operators, marketing and sales experts, and international entrepreneurs from across Europe, Asia, and the US. **Do investors get free tickets?** Yes! Please apply via Luma (the link is in the event description) or email hello@startupvalley.club, and we will issue a complimentary ticket for you and your team. **Can I request a refund?** Yes. Refunds are available if requested at least 1 day before the event start time. Please submit the refund request on the platform where you purchased your ticket, or email us at hello@startupvalley.club
📚 #InPursuit – A Book Club for Builders, Thinkers, and Doers
Sat, Sep 19, 12:30 AM📚 #InPursuit is a book club for entrepreneurs, creatives, and curious minds who know personal growth fuels business growth. **See a lot of RSPVPs and wonder how it works? We'll break up into groups of 6-8 to share our insights, then swap groups after 30-45min so you can maximise learning from everybody!** *Note: this even is not organised by or affiliated with The State Library of Victoria* **That's what #InPursuit is all about** It’s not a traditional book club, it’s a space for people who are actively designing a better life through the pursuit of business, creativity, and personal growth. This event is for anyone #InPursuit of better business, life and relationships. Instead of reading the same book, we each come prepared to share one powerful insight from something we’ve read in the past 3-months. Anything non-fiction that’s moved us forward. Whether it’s a mindset shift, a productivity system, a new philosophy, or just a truth that punched us in the gut. This is a place to unpack it together and hear what others are learning too. We’re not just here to *read*. We’re here to *integrate*. Because when we grow, our business and our lives grow too. **🔍 Why Join? You'll leave with:** * 5–10 fresh insights from books you may never have picked up * Deeper awareness of how others think, lead, and evolve * New connections with people walking a similar path toward purpose, results, and impact This isn’t a lecture. It’s a room full of people building themselves while they build the thing. **📖 How It Works** First time? No pressure to share, just come curious. We'll break up into groups of 6-8 and share our insights, then swap groups so you can maximise the learning! Returning? Bring one idea you’ve read about in the last 3-months and be ready to speak on: 1. What did you learn? 2. How did it shift your perspective about the world or yourself? 3. How has it changed the way you show up or behave? We keep it structured, but flexible. After sharing, we open up to Q&A, personal stories, challenges, and deep dives. Some of the best insights come from the conversations *after* the share. **🧠 Who This Is For** * Entrepreneurs or side-hustlers finding their footing * Business owners, and doers building toward better * Curious minds who love ideas but care more about action * People tired of shallow conversations and hungry for growth If you’re working on something—or becoming someone—this space is for you. It’s a practice ground for people who want to grow forward. We’re all #InPursuit of mastery, momentum, and the kind of success that starts from within. **Map on how to get there** We're in the Create Quarter on the ground level (back right of the Quad as you enter from Swanson St). We'll likely be on a long table together. https://www.slv.vic.gov.au/sites/default/files/SLV-EnglishMap_Jan25.pdf
AI in Digital Marketing & Leadership – 1 Day Session in Melbourne
Tue, Sep 15, 2:00 PM**Overview** Unlock Your Marketing Superpowers: Master AI & Lead the Digital Revolution! **Ready to secure your spot? 🎯 Register now and complete your payment securely via Stripe Checkout!** [Click Here](https://buy.stripe.com/eVq00jgyK46OgOcgCE2oE44) **The Details** **Duration**: 1 Full Day (8 Hours) **Delivery Mode**: Classroom (In-Person) **Language**: English **Credits**: 8 PDUs / Training Hours **Certification**: Course Completion Certificate **Refreshments**: Lunch, Snacks, and beverages will be provided during the session **Enroll now and revolutionize your marketing and leadership journey!** For general enquiries or booking your slot, contact us at: [info@mangates.com](info@mangates.com) +61 (0) 2 80155605 **Course Overview:** **Are you ready to transform your marketing strategies and lead with confidence in the AI era?** Join our 1-day AI-Enabled Digital Marketing & Leadership workshop to master AI-powered marketing and lead with confidence. **Why This Course Is a Game-Changer:** In today's fast-paced digital world, AI isn't just a buzzword—it's the engine of innovation. This course is meticulously designed for marketing professionals and leaders who are eager to: • **Demystify AI:** Understand its practical applications and limitations in modern marketing. • **Boost Efficiency:** Leverage AI tools for content creation, campaign planning, and analytics. • **Personalize Experiences:** Craft hyper-targeted customer journeys that convert. • **Lead with Vision:** Guide your teams through digital transformation with clarity and confidence. No technical background? No problem! We focus on real-world workflows and immediate, actionable strategies you can implement right away. **What You'll Master:** **Module 1: Understanding AI in Modern Marketing** • Grasp AI's true potential and limitations in marketing. • Explore trends shaping digital customer behavior. • Navigate the shift from manual execution to assisted intelligence. **Module 2: Practical AI Tools for Marketing Workflows** • Discover AI for research, content creation, and messaging. • Streamline campaign planning and reporting with AI. • Improve daily marketing efficiency. **Module 3: Customer Experience & Personalization** • Utilize AI for audience segmentation and personalized communication. • Enhance engagement through adaptive content strategies. • Create consistent multi-channel experiences. **Module 4: Data-Driven Marketing & Decision Making** • Transform marketing data into actionable insights. • Intelligently measure campaign performance. • Develop predictive thinking and optimization loops. **Module 5: Marketing Automation & Scaling Strategies** • Automate repetitive marketing workflows. • Reduce manual tasks and accelerate speed-to-market. • Understand when automation supports vs. harms customer experience. **Module 6: Digital Leadership & Team Enablement** • Guide your teams through AI adoption and workflow changes. • Build digital confidence and foster collaboration. • Encourage innovation and responsible AI use. **Module 7: Strategic Action Planning** • Identify high-impact AI opportunities within your organization. • Set realistic next steps for AI adoption. • Create metrics for continuous improvement and leadership growth. **Tailor it for Your Team** Does your organization have unique challenges or specific marketing goals? We offer exclusive Corporate Training and In-House Sessions designed to empower your entire team simultaneously. The greatest advantage of our in-house sessions is the ability to tailor the content specifically to your organizational needs. We don't just teach theory; we apply AI strategies directly to your business model, existing workflows, and industry-specific hurdles. Whether you want to focus more on content automation or deep-dive into predictive analytics for your specific market, we customize the modules to ensure maximum ROI for your team. **Who Should Attend?** This course is perfect for: **• Marketing Managers & Digital Strategists** **• Team Leads & Business Leaders** **• Brand, Campaign & Content Professionals** **• Entrepreneurs and Innovation Teams** **• Anyone aiming to use AI to enhance marketing outcomes** **Ready to lead the charge?** Don't just adapt to the future of marketing—define it! Secure your spot today and become an indispensable leader in the AI-powered digital age. 📧 Contact us today to schedule a customized in-house session: [corporate@mangates.com](mailto:corporate@mangates.com) **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **FAQs** **Do I need a background in data science or coding to attend?** **No.** This course is designed for business leaders and marketers. It focuses on applying and managing AI tools rather than programming, so no coding experience is required. *** **Which AI tools will be covered during the session?** You'll explore a selection of leading AI tools for content creation, market research, customer engagement, and predictive analytics. The emphasis is on learning how to evaluate and adopt AI tools as technology evolves. *** **How does this course benefit leaders?** Beyond AI tools, you'll learn how to lead digital transformation, manage organizational change, establish ethical AI practices, and make strategic, data-driven decisions. *** **Can these strategies be applied to both B2B and B2C businesses?** **Yes.** The concepts of AI-powered marketing, customer personalization, and digital leadership are applicable across both B2B and B2C industries. *** **Is this a hands-on workshop or a theoretical seminar?** It's an interactive workshop combining practical demonstrations, discussions, role-plays, and real-world exercises with strategic concepts. *** **What does "shifting from manual execution to assisted intelligence" mean?** It means using AI to automate repetitive tasks while allowing teams to focus on strategic thinking, creativity, innovation, and decision-making. *** **How does the course address ethical AI in marketing?** The course covers responsible AI adoption, including data privacy, transparency, customer trust, and ethical decision-making to ensure AI enhances rather than harms the customer experience. *** **Will I leave with an AI implementation plan for my organization?** **Yes.** The final module focuses on Strategic Action Planning, helping you identify practical AI opportunities and create an actionable roadmap for implementation. *** **How does the course address changing customer behaviour?** You'll learn how AI helps organizations understand evolving customer expectations, personalize experiences, and adapt marketing strategies proactively. *** **Will I receive a certificate after completing the workshop?** **Yes.** Participants who successfully complete the workshop will receive a **Course Completion Certificate** recognizing their knowledge of AI-enabled digital marketing and leadership.
🏕️Grampians Camping + Hiking
Fri, Sep 25, 1:00 AM[👉🏻 GET YOUR TICKET (CLICK HERE) 👈🏻](https://www.eventbrite.com.au/e/1995398850677?aff=oddtdtcreator) [EVENT DETAILS HERE](https://drive.google.com/file/d/1blkChDDC24lwGUHKiQ_leB3uSX7SNmAs/view)
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